AbstractTitle: Electoral campaigns, social media and Young voters ? a studie of how Moderaterna andSocialdemokraterna are going to reach out to the Young voters in the electoral campaign of2010. (Valkampanjer, sociala medier och unga väljare- en studie av hur Moderaterna ochSocialdemokraterna ska nå de unga väljarna i valet 2010).Number of pages: 45Author: Sara RothmanTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn semester 2009University: Division of Media and Communication, Departement of Information Science,Uppsala University.Purpose/ Aim: The aim of this essay is to research how the two largest parties in Sweden,Moderaterna and Socialdemokraterna, are going to reach out to the Young voters in theelectoral campaign of 2010. I will also find out how the Young voters are going to collecttheir information before the election. That information will be compared to the strategies ofthe parties, in that way I can tell if their strategies match the Young voters plans ofinformation search.Material/Method: In my eximination I chose to use two informant interviewes and fourdifferent groups of discussion.

Problem statement and purpose:The purpose of this study was to analyze in what way first-time voters chose to take part of political information. The questions we aimed to answer was how first-time voters use media and other information channels for political purposes, what importance and trust the first-time voters give the different information channels and finally which indicators there is for that structural or individual factors affect the media consumption and political interest.Method and material:We did interviews with twelve 18 years old first-time voters from six different high school programs in Sundsvall, Sweden.Results:The study showed that the premier source of political information were traditional news media, in particular the debates on TV. It?s also in the debates the first-time voter?s trust the most. Even though the social medias are constantly present in their everyday life and even though the first-time voters believe the social medias have potential for engaging young people politically, the possibilities are only taken in advantage by people who are already politically interested.

In this study, I have examined the previous Social Democratic government?s communication with the voters, focusing on its promises during election campaigns, and the presentation of achieved results. The theories used are the mandate- and sanction theory; the first focuses on voters comparing manifestos to find the most agreeable, whilst the latter concentrates on voters evaluation the work of the previous government, to either discharge or support it. For the sanction theory to work, voters must have the necessary information to evaluate the government in progress. The question is; did the previous government provide the voters with such information?This has been done through scrutinizing the Social Democrats? election manifestos that was used between 1994 and 2006, to examine what the party promised to achieve in economics and the labor market.

The purpose of this thesis was to gain an understanding of how Swedish political parties gain knowledge of their voters. The assumptions taken in the thesis were that political parties are using same methods as businesses do to find interesting segments. To attain insight into the purpose of the thesis, two research questions were formulated: how are Swedish political parties obtaining insights in who their potential voters are? With the second question, an attempt is made to answer how the very same parties are using their knowledge about their voter segments. To find answers to those questions, personal interviews were performed with seven political parties.

Studies have found that the applicability of commercial marketing strategies within politics have increased in recent years as a result of a rising number of swing voters. The purpose of this paper was to investigate the effects of the commercial theory of incongruent information in political marketing in Sweden. Subsequently, an experiment with 742 participants was conducted, testing the effects of congruent and incongruent ad messages for two established Swedish parties. The effect of ad message choice on several well-established measures of ad effectiveness such as awareness, credibility, attitude, conviction and voting intentions was analyzed. The results showed that incongruent information effectively increases attitude, conviction and voting intention for voters who decide on the election day what party to vote for.

The aim of this thesis is to discover facts about the Sweden democrats by looking at statistics of five different municipalities. The main question at issue is: What can you say about the Sweden democrat's voters by researching the voter statistics of the voter districts in the municipalities. The five municipalities who are the object of the study are, Helsingborg, Hässleholm, Landskrona, Svedala and Trelleborg.The Method for this thesis is a case study of five municipalities in Skåne. I have been researching the voterstatistics in the local voterdistricts of 2002 and 2006. I have compared The Sweden democrats with the Social democrats, the conservative party (Moderaterna), and the liberal party (Folkpartiet Liberalerna).The theories that this thesis is based on are voterbehaviour and rightwing-party theories.The Results are that one can not see any signs of the Sweden democrat's success being a result of a far-reaching right wave.

This article discusses desirable political representation within the framework of representative democracy. In the desirable representation it is the responsibility of the politician to balance authoritative decision making with responsiveness towards the voters. The article intends to make visible the ethical complexity within representative democracy. Ethically the commission to represent is further complicated because the political parties constitute a central role in the political life and request loyalty of the politician. At the same time the politician is elected by the voters and thus the representative has to balance the dual representation.The politician can meet supplementary but also contradictory norms of action in decision taking.

The purpose of this study is to highlight the existence ofpersonalization within Swedish political parties along withhow the parties work with this phenomena in order to achievemore voters.The method used is personal interviews with politiciansfrom four different government parties. As a complement, interviews with a political expert was also made. All parties use personalization in different ways as a strategy tocreate dialogues and relationships with both media and voters. We distinguished two sorts of personalization: individualization and privatization, and discovered that not all parties use both..

The purpose of this essay was to examine teenager's views on violence among young people.Our main questions were: What kind of views on violence among young people do teenager's have? What do teenager's think about what causes violence among young people? In what way does scientific knowledge confirm young people's views about what causes violence among young people?To answer these questions we designed a questionnaire which we distributed in three 8th grade classes. We also interviewed five teenagers about violence among young people, to get a deeper knowledge about their views.The results of this study show that the teenagers think that violence among young people has increased and that the violence mostly appears between different groups of young people. The teenagers also think violence among young people as a phenomena due to different kind of reasons..

AbstractC-essay in political science by Anna BryntessonSupervisor: Michele MichelettiSpring 2006?Young municipality politicians - Why some young people become municipality politicians, how they think it is andwhat they think should be done to engage more young people in politics??The Swedish municipalities have problem with that they doesen´t have many politicians under 30 years. Many of the young people who become politicians drop out after a short while. The conclusion of this is that the Swedish municipalities have problems to engage young people in politics.The purpose of this essay is to study and try to find out what young people think about politics? This is done with personally interviews with 7 young municipality politicians from the municipality of Eda.The specific research questions are:? Who are they which became young municipality politicians?? What was the reason that they became politicians?? How do they look at municipality politics?? Which roll and function does the young people have as a municipality politician?? What do they think should be done to get more young people to engaged in politics and become a municipality politician?The young Eda politician is a girl living in a house in the country and she has middle education.

The purpose of this paper was to examine how young parenthood is represented by the professionals and their thoughts and experiences from meetings with the young parents, and how the professionals work with this group of parents. As professionals we refer to those who work with young parents, and the definition of young parents are parents in the ages 15-24. The paper also discusses what needs these parents have, and what kind of support the society offers, according to the professionals. The method we worked with was interviews and we interviewed six professionals to find out how the professionals looked upon the young parents and their situation. Earlier research has stated that young parenthood is associated with many risks and disadvantages for both the parents and their children.

AbstractTitle: Konstruktionen av sverigedemokraternas va?ljareAuthor: Magnus Persson & Max LindbergTutor: Leonor Camaue?rCourse: Bachelor thesis, Media and communication. The aim of this essay is to use a Critical Discourse Analytical (CDA) approach to analyse the construction of the Sweden Democrats (Sverigedemokraterna) voters in news articles to see if and how they are separated as a group from the Swedish democratic community. This aim is broken down into two questions.How are the Sweden Democrats (SD) voters constructed in news articles in Dagens Nyheter (DN) and Aftonbladet (AB) regarding the aftermath of the national elections?What differences are there between the portrayal of the Sweden Democrats voters and the agents that are used as opposition to them?To answer these questions we have used CDA. We have taken our approach from a modified version of Teun Van Dijks CDA model for analysing news articles.

Our study aims to discover how young men aged 15-19 perceive the image of men in women?s magazines. To do this we let eight young men read the two women?s magazines most read by young women their own age, Vecko Revyn and Cosmopolitan. We want to find whether they consider this image to be representative of their own reality.

The number of parties in the Swedish parliament has increased from five to eight during the last twenty years. The political agenda is still based on a two-block system with the consequences that the number of parties in each block has increased. To be represented in the parliament, a party needs at least four per cent of the total votes in the election. If only one party fails to achieve that, the whole block will lose the election to the other block. This could encourage voters to vote tactically for the small parties in the block to ensure that the block wins the election.

The aim of this thesis is to explore how librarians approach to and knowledge of young people can be seen in their work methods and in activities arranged for young people. I also want to investigate other factors that librarians think can affect how they work. Five interviews were carried out with five librarians who worked with young people at public libraries. The literature review covers; young peoples needs and leisure activities, young peoples attitudes to libraries, activities arranged for them and towards departments for young people at public libraries. Literature dealing with librarians` attitudes and knowledge of young people was also included.